Good photos on your Google My Business page are integral to convincing searchers to click to find more information about your business. But how do you choose what to photograph? How can you do this in bulk for multiple locations? What sorts of images should you use? Find out how to look good online in this guide: Google My Business Photos: The Ultimate Guide to Looking Good Online – BrightLocal
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed: How to increase your PageSpeed in WordPress – Search Engine Land
Google has added a new tab to local search knowledge panels which assigns a grade to hotels based on location: Google Local Search Grades Hotels Based on Location – Search Engine Journal
Is your site using HTTPS yet? Google is releasing Chrome 68 that will begin marking pages not using HTTPS URLs as not secure: Chrome starts telling users HTTP sites are not secure – Search Engine Land
Take note if you see the warning, but don’t panic: CNET
This one is for the Marys and Rosies and Colins of the world who do an amazing job of serving up love by the cup or plateful. These are my thoughts on the thoughts, tools, and tactics that small business owners should use to both save time and drive additional internet and foot traffic.
After watching this, what questions do you have? Comment below
Ready to grow your audience and increase your organic search rankings? Use this comprehensive SEO checklist to optimize your website: A Complete SEO Checklist for Website Owners
There is a 183% increase in the chances you’ll see an image thumbnail in the mobile Google Search Results: Report: Google’s mobile search results now show image thumbnails 45% of the time – Search Engine Land
Bill Slawski writes:
I have blogged about Google ranking signals in posts on Google patents and include action items to address those ranking signals: Five Years of Google Ranking Signals – SEO by the Sea ⚓
Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings: Do Google reviews impact local ranking? – Search Engine Land
Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO: The small business owners guide to conquering SEO: The glossary – Search Engine Land
Learn how people find your business in Google Maps and local search within Google My Business Insights with this new report: Google My Business Insights adds queries used to find your business – Search Engine Land
Even if you set your privacy setting to Friends or Friends plus Acquaintances, the first time you post anything public, public will be the new default. Be mindful, therefore, for this change and be sure that if you want to keep your posts private from snooping exes, etc., that you limit the audience for past posts to Friends as well…
Previously known as Google Local and Google Places, today’s Google My Business has undergone many changes. Google adds new features to businesses listings with each new evolution, and Google My Business posts are another feature improving searches for businesses and users. If you don’t know how to use Google My Business posts, now is the perfect time to start: How To Use Google My Business Posts To Get More Customers – Web Ascender
“Every piece of content is a story. Some content pieces have a greater impact in the minds of the consumers because they are written interestingly and effectively.”
Go to the source…
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products: Finally! The 800 million ways Facebook gets serious about local business – Search Engine Land
Jason DeMers writes:
Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined to use it (and eventually pay for that advertising, which is rapidly approaching $100 billion a year).
Accordingly, Google constantly introduces new tools and features that businesses can use to improve their visibility. One of them, Google My Business, promises to help local companies get more visibility (and search engine accuracy) than ever before—but is it worth the effort?