More data that supports paying attention to those pesky customer reviews:
Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business’s location marketing strategy. In “Empowered Consumers Are Searching for the Best and Worst Brands Before They Buy,” he noted that:
- According to Google, mobile searches that include “best” have grown by more than 80 percent in the past two years.
- Searches ending with “to avoid” have grown 1.5 times in the same span.
- Searches for “worst” are also on the rise.
- “Is ____ worth it” mobile searches grew by more than 80 percent.
Solis believes the increase in these kinds of searches indicates that consumers trust brands less and trust each other more. In addition, the proliferation of more powerful mobile phones makes mobile consumers better equipped to do in-depth research on the fly in their social networks and the channels they trust.
Go to the source for more: Improve Your Location Marketing Game With Customer Reviews – Adweek