Study: 97% of SMBs DIY Marketing, Most Don’t Get It

“According to Brandmuscles’s 2018 State of Local Marketing Report which surveyed over 2,700 “dealers, agents, franchisees and distributors of national and global brands,” 64% said that the actual SMB owner executes all marketing efforts. Another 26% said marketing is a team effort but not anyone’s full-time job and 7% have a dedicated marketing professional on staff. Only 3% said they outsource marketing to an agency or vendor.

Based on this study, roughly 97% of SMBs execute some form of DIY marketing. Two years ago we discussed a survey of 1,000 SMBs that put this DIY figure around 71%. This suggests a significant increase, and the Brandmuscle study went on to say that the percentage of owners that execute all marketing efforts themselves went from 51% in 2017 to 64% this year.

While the data show an increase in DIY marketing in the SMB space, other data points indicate serious flaws with this approach. For example, Brandmuscle shared a stat from another study (not clear which study) that said 60% of SMBs do not know who owns their Google My Business listing. Additionally, the survey found 36% of SMBs aren’t sure if their website is mobile responsive.”

Source: Study: 97% of SMBs DIY Marketing, Most Don’t Get It

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Local search for small restaurants

This one is for the Marys and Rosies and Colins of the world who do an amazing job of serving up love by the cup or plateful. These are my thoughts on the thoughts, tools, and tactics that small business owners should use to both save time and drive additional internet and foot traffic.

After watching this, what questions do you have? Comment below

Facebook Privacy settings PSA

 

Even if you set your privacy setting to Friends or Friends plus Acquaintances, the first time you post anything public, public will be the new default. Be mindful, therefore, for this change and be sure that if you want to keep your posts private from snooping exes, etc., that you limit the audience for past posts to Friends as well…

How To Use Google My Business Posts To Get More Customers

Previously known as Google Local and Google Places, today’s Google My Business has undergone many changes. Google adds new features to businesses listings with each new evolution, and Google My Business posts are another feature improving searches for businesses and users. If you don’t know how to use Google My Business posts, now is the perfect time to start: How To Use Google My Business Posts To Get More Customers – Web Ascender

“Every piece of content is a story. Some content pieces have a greater impact in the minds of the consumers because they are written interestingly and effectively.”


Go to the source

Is Google My Business Worth the Effort For Local SEO?

Jason DeMers writes:

Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined to use it (and eventually pay for that advertising, which is rapidly approaching $100 billion a year).

Accordingly, Google constantly introduces new tools and features that businesses can use to improve their visibility. One of them, Google My Business, promises to help local companies get more visibility (and search engine accuracy) than ever before—but is it worth the effort?

via Is Google My Business Worth the Effort For Local SEO?

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